This page introduces LG Uplus’s AI strategy and services. It provides information on security-focused AI, trust-based AI design, AI security technologies, and AI services for individual and business customers.
AI Strategy
LG U+ goes beyond the technology itself by creating meaningful services powered by AI to enhance customer's lives. Built on trusted technology (Assured), we deliver personalized experiences (Adaptive) to each customer. Our AI vision extends into enriching daily life (Accompanied) and positive change for humanity (Altruistic).
As an Agenda Setter, we will expand global strategy partnerships to strengthen our AI transformation (AX) capabilities and build future growth engines.
A Vision for a Brighter World with Human-Centered AI
Core Technologies
LG U+ has established a system that rapidly and flexibly combines various internal and external technologies to deliver market-ready services, powered by our AX technology stack (Infrastructure, Data, AI Engine, AX Ops, Frameworks & Security) and proven software development methodologies.
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Security
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Frameworks
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AX Ops
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AI Engine
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Data
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Infrastructure
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ixi-GEN
Proprietary Generative AI Model
Lightweight generative AI model specialized in telecom and platform data based on LG AI Research's hyperscale AI model EXAONE - designed for efficient and safe use across diverse applications
ixi-Guardian
Telco Industry-First AI Security Technology
The world's first AI security technology implemented so customers can use AI with confidence (Assured), featuring Anti-DeepVoice for AI-Fake prevention, On-Device AI, and Post-Quantum Cryptography (PQC)
Personal
Trusted consumer AI services powered by LG U+ Security technology

- Call Agent
- Media Agent
- Home Agent
Business
Trusted enterprise solutions powered by AI that LG U+ has tested and verified firsthand
Enterprise- AI Contact Center (AICC)
- Work Agent
- AI Data Center (AIDC)