We pursue human-centered AI offerings focused on customer value rather than AI technology itself

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AI Strategy

LG U+ goes beyond the technology itself by creating meaningful services powered by AI to enhance customer's lives. Built on trusted technology (Assured), we deliver personalized experiences (Adaptive) to each customer. Our AI vision extends into enriching daily life (Accompanied) and positive change for humanity (Altruistic).

As an Agenda Setter, we will expand global strategy partnerships to strengthen our AI transformation (AX) capabilities and build future growth engines.

Core Technologies

LG U+ has established a system that rapidly and flexibly combines various internal and external technologies to deliver market-ready services, powered by our AX technology stack (Infrastructure, Data, AI Engine, AX Ops, Frameworks & Security) and proven software development methodologies.

Comms Tech		Voice (mVoIP) & Data Internal Contact Center & Database
AX Tech
	-Guardian	Security Quantum / Homomorphic Encryption On-Device AI to Block Spam/Phishing
		Frameworks Multi-Agent Orchestration Agent Framework
		AX Ops MLOps / LLMOps FBOps / EvalOps KMS

	-GEN	AI Engine AI Models / Algorithms
		Data Data Processing / Storage / Management
		Infrastructure GPU / CPU On-premise / Cloud Platform

Software Dev		UI / UX Design FE / BE Quality / Operations

ixi-GEN

Proprietary Generative AI Model

Lightweight generative AI model specialized in telecom and platform data based on LG AI Research's hyperscale AI model EXAONE - designed for efficient and safe use across diverse applications

ixi-Guardian

Telco Industry-First AI Security Technology

The world's first AI security technology implemented so customers can use AI with confidence (Assured), featuring Anti-DeepVoice for AI-Fake prevention, On-Device AI, and Post-Quantum Cryptography (PQC)

Personal

Trusted consumer AI services powered by LG U+ Security technology

Call Agent

Media Agent

Home Agent

Business

Trusted enterprise solutions powered by AI that LG U+ has tested and verified firsthand

Enterprise

AI Contact Center (AICC)

Work Agent

AI Data Center (AIDC)

Flagship Services

ixi-O

Reliable AI Call App Right by Your Side

Secure AI call service powered by On-Device AI, offering call recording and summarization, call answering on your behalf, real-time transcription, real-time voice phishing detection, and more for enhanced call convenience and safety

AI Contact Center (AICC)

AI-Powered Contact Center

Integrated solution that automates and optimizes customer inquiries with AI technology, boosting productivity for both customers and enterprises