Management Principle

LG's management principles embraces ‘Creating Values for Customers’ and ‘People-Oriented Management’ as the company's main operating principles. LG U⁺ puts customers first and respects the creativity and autonomy of its employees.

Customer-Value
Creation
Customer first
- Think of customers as the top priority—the starting point of management.
- Make decisions with emphasis on the end-user.
Delivery of substantive value
- Be one step ahead in finding latent customer needs.
- Provide the best products and services that exceed customer expectations.
Innovation-driven creation
- Come up with differentiated ideas that step ‘outside the box.’
- Always look for and practice better methods and practices.
People-Oriented
Management
Creativity and self-management
- Break free from conventional ways to pursue new ideas and think outside the box.
- Take ownership in all matters and take initiatives.
Respect for human dignity
- Respect diversity and dignity of individuals.
- Consider employees, the source of customer-value creation, as the most important asset.
Development and display of competencies
- Work and develop competencies with the confidence of becoming the no. 1 in the world.
- Provide the opportunity for individuals to demonstrate their potentials to the maximum.
Performance-based reward
- Set a challenging goal and make sustained achievements.
- Evaluate and compensate fairly to reflect short- and long-term achievements.